Oh come on, many herders out there keep snuff tobacco bottles worth ten times any LV bag. Why not spend cashmere-cash on some nice french bags rather than exclusively on medieval chinese bling bling? Nomads are rich. A quarter million of them owns 53 million livestock.
bilgoon
· 1 month ago
Snuff tobacco containers or khuurugs are not considered chinese bling-bling by Mongolians. It holds a ceremonious significance, and has become an important part of the Mongolian culture.
I can't say the same thing about LV bags or any other brands. If you were put a khuurug next to an LV bag and ask a herder which he'd rather spend his money on, I don't think the brand name would matter match. Luxury brands' exorbitant prices owe more to brand perception and awareness than workmanship. Of course there is superior workmanship involved but not enough to justify the price, i.e. a bag of the same quality as LV's without the LV logo would not cost US$4,000. Sure, a small (a very small) number of the herders may be able to afford that much, but why would they ever want to pay US$4000 for a bag when they can get it for $40? After all, a bag does not hold the same cultural significance as a khuurug or a ger nor does it offer the same utility as a car, motorcycle etc. It's just a bag. Unless it has some kinda magical powers.
conscripti
· 1 month ago
Oh Gosh, I wonder whether this picture even go with their own concept of the brand. There is nothing luxuries about the image, and for LV, they just lost one hell of a networth/?/. I mean all brand /specially the luxurious type/ sell itself by the image they present to the public through their highend celebrity representations. But what is this? I don't know where to start. Why the kid? with a baby goat? and where on earth are they? ( ger?) and what's in the LV "chemodan"? Don't get it. If they want to tell the world that LV have came into an exotic country, the picture should be like a sexy woman or man holding that chemodan in the middle of the Gobi desert beside a camel or smth, and boy that will look awesome.
amstravels
· 1 month ago
I don't know that I would want to be so carefree about livestock nibbling on a $3,000 handbag. Maybe if you can afford it, you can also afford to be so flippant about naughty lambs.
Wtf is that article!: "The cruel conditions on Mongolia plain (sic) are a test for the Louis Vuitton Luggage". Such a shame, Tommy Martin, but not to worry, I'm sure its the first and last time LV Luggage will be used in a ger. And those 'inhabitants' wanting more money than professional models, were they paid in Luggage, or cash ₮?
Bio
· 1 month ago
This pic says Mongolia is a young nation, but home to an old culture and a very important luxury product of its own and now LV is there as well. Smthn like Mongolia = luxury was the motivation in the artist's head I suppose. Well I like it. Why the hell can't that lil nomad girl own a LV bag? Only because Mongolian herders are supposed to be poor and struggling, always and forever? :O
bilgoon
· 1 month ago
I'm not saying she isn't allowed to own an LV bag. But realistically, how many herders can afford a US$3000 bag? And more realistically how many of those who can afford US$3000 would spend their money on a bag? There may be herders who have livestock worth a lot of money, but life for them has many risks. Draughts and zuds happen, it's not like owning a house. One harsh winter comes along and hundreds of heads of a herder's livestock die.
The thing is, the ad perhaps was done to simply publicize LV's Mongolia branch to people in Europe for example. They may see the combination of old culture, luxury product and a young nation in these photos. But to Mongolians, it's an unrealistic depiction that's all. LV is an aspirational brand. If they want to sell to the rich Mongolians who might buy LV, they'd use images these Mongolians aspire to.
jngl
· 1 month ago
The photos and the article are ridiculous. The herders don't make a lot of money with cashmere and they have to work hard to earn it, why would they spend their hard earned money on some bags? Plus LV isn't interested in the herders, their market is the elite who can afford their stuff. Pfffff
bee
· 1 month ago
oooh dear, i too couldn't believe my eyes. seems like its taken in Inner Mongolia. the "deels" look different to my eyes. wherever it is, these LV guys just run out of ideas. for them it's so called ART. mongolia=a lot of adventure, last frontier, mysterious. people (western) find it amusing. sometimes i'm just sick of this idea when tourists come and take a picture of herders like they are some kind of exhibits. and they say that herders should learn from them about healthy diet. geez. they only stayed in the steppes for 2 weeks. anyway my point is we should not import western consumerism. we should learn from their mistakes.
saruul
· 1 month ago
My American friend said to me: A. how many jobs would LV create for Mongolians? 10 max? B. how many people would shop there? few, but where the money will go? back to Mongolian economy or HQ of LV?
However look at bright site: this helps to gain more exposure for Mongolia, may perhaps help Mongolian fashion industry to gain world exposure. Many blogs are talking about this LV in Mongolia.
Could also attract rich tourist that may perhaps shop there and they perspective could also change on positive note for Mongolia.
However, I won’t be surprised if this will bankrupt in few years or close the store.
ubboy
· 1 month ago
Lighten up people. It is an advertisement !!!! Treat it as such, not a social commentary worthy of your ire.
onon
· 2 weeks ago
i like that there is LV store in UB, its nice. it feels good, it feels right.
All Comments
I can't say the same thing about LV bags or any other brands. If you were put a khuurug next to an LV bag and ask a herder which he'd rather spend his money on, I don't think the brand name would matter match. Luxury brands' exorbitant prices owe more to brand perception and awareness than workmanship. Of course there is superior workmanship involved but not enough to justify the price, i.e. a bag of the same quality as LV's without the LV logo would not cost US$4,000. Sure, a small (a very small) number of the herders may be able to afford that much, but why would they ever want to pay US$4000 for a bag when they can get it for $40? After all, a bag does not hold the same cultural significance as a khuurug or a ger nor does it offer the same utility as a car, motorcycle etc. It's just a bag. Unless it has some kinda magical powers.
Wtf is that article!: "The cruel conditions on Mongolia plain (sic) are a test for the Louis Vuitton Luggage". Such a shame, Tommy Martin, but not to worry, I'm sure its the first and last time LV Luggage will be used in a ger. And those 'inhabitants' wanting more money than professional models, were they paid in Luggage, or cash ₮?
The thing is, the ad perhaps was done to simply publicize LV's Mongolia branch to people in Europe for example. They may see the combination of old culture, luxury product and a young nation in these photos. But to Mongolians, it's an unrealistic depiction that's all. LV is an aspirational brand. If they want to sell to the rich Mongolians who might buy LV, they'd use images these Mongolians aspire to.
mongolia=a lot of adventure, last frontier, mysterious. people (western) find it amusing. sometimes i'm just sick of this idea when tourists come and take a picture of herders like they are some kind of exhibits. and they say that herders should learn from them about healthy diet. geez. they only stayed in the steppes for 2 weeks. anyway my point is we should not import western consumerism. we should learn from their mistakes.
B. how many people would shop there? few, but where the money will go? back to Mongolian economy or HQ of LV?
However look at bright site: this helps to gain more exposure for Mongolia, may perhaps help Mongolian fashion industry to gain world exposure. Many blogs are talking about this LV in Mongolia.
Could also attract rich tourist that may perhaps shop there and they perspective could also change on positive note for Mongolia.
However, I won’t be surprised if this will bankrupt in few years or close the store.